So here it goes! The first day of a new more structured me and so far so good…
Nothing is changing fundamentally about the way that I work. I just want to have a clear idea of what I intend to be doing at each part of each day. Now I’m not saying that this way of working applies to all jobs, when I worked in call centres I knew exactly what I’d be doing every minute of every day for 8 hours of that day <yawn>. Yes it was monotonous and at times depressing, but the pay was good and money is always welcome! But on a serious note, it’s all gotten me to this point, so if you are in a similar situation presently… have faith young warrior, it’s all going to be just fine!
There are several things I could be doing at any one time in this role. From calling potential new prospects and speaking to existing clients, to preparing proposal documents / contracts on the back of sales meetings. There are so many facets to the role that it has become apparent that organisation and having a plan are essential to every day. Run each day like you are running your own business so to speak.
Structuring your day:
It really doesn’t matter what you do or what industry you are in, you could manage your time better. So having identified that this isn’t something I have always been that strong on, this is what I am hoping to break my days down into.
- Account Management
Seems fairly threadbare, only 4 types of possible activity so it should be nice and easy I hear you say. But as an example, if you look at ‘Admin’, this could have numerous subsections:
- Update CRM
- Write Proposal
- Prepare Contract
- Update Management system
- Emailing – Customers / Prospects
- Prepare E-Shots
- Etc. etc.
So to make things less complicated and more importantly so that I don’t BORE you to death with the nitty gritty, I will just stick to the 4 ‘top level’ categories and only elaborate on individual tasks when its absolutely essential!
Streamline your workflow:
I have also decided that from now on it’s best to have 2 internet browsers open at any one time. So I can have on the one my social networks (and I mean ALL of them) open on individual tabs at all times and my work related searching, CRM access and research can be done on another browser window. I have done this for 2 reasons… As someone who works in search marketing and who actively sells social media management, I figured it was best to ‘practice what I preach!’ and secondly, I don’t want to access social media during work times. So will be actively trying to use break periods to respond to messages and update the social side.
There are a number of daily planners available on the internet for structuring your day, but I often find that its different for each person I encounter. Some prefer to simply use the Outlook calender, for others nothing beats the old fashioned diary and pen! Regardless, any way is better than having nothing in place at all! So try a few, see which is easiest to stick too and then make it habitual.
Having an end goal:
What are you trying to achieve today? How many times do you get to the end of the day and say ‘I feel like I have been rushed off my feet, but I haven’t actually achieved anything!’? Loads of times right? If not, you are either an organisational God / Goddess OR you are already structuring your days and therefore needn’t pay too much attention to that aspect of the blog… If so, good for you! Either way, having in your mind ‘what it is’ you are setting out to achieve on any given day makes actually achieving it a hell of a lot easier! I for one have been guilty of going off on tangents and getting distracted. So although come the end of the day I have done alot, I end up with 20 partially completed tasks and no end goal having been achieved.
So for me, today I know that I need to make a conscious effort to achieve a balance between new business prospecting and my new agency partnership prospecting. It’s important to have ‘new plates’ spinning as it were, so this should be the focus at all times so that you never run out of pipeline. But often a more tactical approach of partnering with other companies / agencies that encounter and in some instances can actually ‘sell’ to your prospective client base is extremely beneficial for obvious reasons!
To aid me in achieving this balance, I have procured a list of potential agency partners whom I am going to target as well as a list of potential end users and I will be calling both in pre allocated 2 hour slots today. During these times I will be closing Social media windows and Outlook as well as screening all calls. If you have set a goal, stick to it. Being distracted by other tasks is paramount to failure and the first step towards having that ‘busy but got nothing done’ day! So I will apply the new approach, stick too it and let you know what I get from it tomorrow.
Have a great day all, thanks for stopping!
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